“I could have done that” is a cynical statement that I’m sure we’ve all come across at some point. Some artists occasionally feel invited to respond rudely to the dilettantish comment (and sadly, very often with the similar amount of ignorance). The truth is that there was a series of events that preceded the multivalent character of art today, and ultimately led to these kinds of comments. That is why it is absolutely essential to understand the context of the time in which a movement, or an idea, starts to exist. The aspects of art that still, after all of these years, confuse people who are not that well informed, are mere consequences of very deliberate actions from the past. Today, saying that art isn’t art sounds arrogant, predictable and even worse, mediocre. But in 1916 in Zurich, it was a completely different story.