Art-Fair Economics: Why Small Galleries Do Art Fairs Even When They Don’t Make Money

As the middle market shrinks, many dealers are finding they can’t afford to do fairs—but they can’t afford not to, either. Think art fairs are all about sold-out booths, comfortable shoes, and exclusive dinner invitations? Think again. For many small to mid-size galleries, fairs—like Art Basel in Basel, which opens to VIPs today—are an increasingly […]

How Galleries Can Get the Most From Art Fairs

With unstable markets and cautious collectors, art dealers everywhere are adopting leaner strategies that make the most of their gallery’s resources. Driving 40% of annual gallery revenue, according to TEFAF’s 2015 Art Market Report, art fairs remain a crucial part of the bottom line, providing global reach without the need for multiple locations. The opacity of […]