How to Pronounce the Most Deceptive Gallery Names

The becalmed days of summer are upon us, with the art world gearing up for its annual August disappearing act and the antic joys of summer shows beginning to wane. Sure, you could use this time to simply head to the beach and forget about it all for a while. Or… you could muscle up for September by filling the embarrassingly gaping holes in your artspeak fluency, ensuring that you avoid the contretemps of mispronouncing the names of some of the biz’s most important galleries. To assist in this noble effort, Artspace has compiled a handy guide—the latest in our series—to mellifluously saying the thornier names properly, so you never find yourself tongue-tied at the art-fair booth.


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