No one could blame you for expecting conceptual art to be cold, impenetrable, and impassive; nor for noticing that the genesis of conceptualism, which pared the artwork down to its most basic forms, only shortly preceded the general explosion of the art market in the West. Rising prices, ironically, seem to have coincided with diminishing forms. One could be forgiven for feeling somewhat cynical about this fact. But Sol LeWitt‘s work is a buooyant reminder of the way that apparent simplicity often shrouds the real work of the conceptual work of art—the work done within the artist’s mind; the labor of conception, translated through an artist’s programmatic treatment into simple lines, colors, and shapes.