Why Are Gagosian, Pace, and Zwirner Signing On for the Seattle Art Fair?

A triumvirate of the world’s biggest galleries—Gagosian, Pace, and David Zwirner—is headed to the Pacific Northwest this month for the debut Seattle Art Fair.

Debut fairs are not always expected to be big sales events, dealers often say, but rather opportunities to start to build relationships with new clients. Goff’s expectations are higher than that. “We definitely do expect to sell work. Will it be as crazy as Art Basel in Miami Beach? Probably not. But we’re binging very good works by a cross section of young and established artists, from Oscar Murillo to Dan Flavin, Donald Judd, andYayoi Kusama. We’re taking Seattle and its collectors very seriously.”

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