Is Everything We Know About Gallery E-Commerce Wrong? How David Zwirner and Gagosian’s New Initiatives Break the Rules

With their new online viewing rooms, the mega-galleries are challenging ideas about what can (and can’t) sell online in a changing art market. Galleries have been offering works to buyers digitally since at least the early days of smartphones. But back then, emailed JPGs and PDF checklists were usually used to whet clients’ appetites for […]