10 Surprising Habits of Millennial Art Collectors

As the largest generation in the U.S labor force, according to the Wall Street Journal, and a generation of consumers that are on track to spend $1.4 trillion annually by 2020 and inherit $30 billion in the coming years, according to the New York Times, it’s no wonder businesses are catering to millennial buyers.

Coined by authors William Strauss and Neil Howe, the term applies to those born between 1980 to 2000 and who have grown up with computers and smart phones practically in their cribs.

But how do millennials consume in the art world? Here, we take a look at their lifestyle and habits.  Read on …


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