Are you a newly-minted tech millionaire with cash to burn and an urge to start an art collection? If so, you’re the unicorn that every art dealer in America is hoping to take for a ride.
Why else would mega-galleries like Gagosian, Pace, and David Zwirner be making it out to the Seattle Art Fair this summer? They’re looking to hobnob with you, precious unicorn, and if you want to hold your own everywhere from the booths to the back rooms, here’s what you need to know.
1. Do go to art fairs.
This is kind of a no-brainer, but it’s true: there’s really no better way to see industry vetted works of art all in one place. Think of it like an art collecting starter kit. Here are some tips for the fair-newbies.
2. Do think about getting an art advisor.
If you have an eye for what you like but don’t know much about the market, or you understand the numbers but don’t have the art historical background you feel you need to make a smart purchase—then consider getting in touch with an art advisor. They’ll be able to fill you in on what you need to know, whisk you around fairs, and make recommendations tailored to your tastes.
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