With unstable markets and cautious collectors, art dealers everywhere are adopting leaner strategies that make the most of their gallery’s resources.
Driving 40% of annual gallery revenue, according to TEFAF’s 2015 Art Market Report, art fairs remain a crucial part of the bottom line, providing global reach without the need for multiple locations. The opacity of the primary market, paired with journalism that focuses on anecdotal highlights, can make it challenging for galleries to understand the international landscape when deciding to apply to an art fair.