Martin Creed: What’s the Point of Broccoli at the Hayward Gallery?

A woman walks into a grocery store and asks the clerk for some broccoli. The clerk responds that they’re fresh out of broccoli, but the woman refuses to yield on her request. After a bit of back-and-forth, the exasperated clerk offers:

Clerk: Ma’am, spell the “car” in carrot.  Woman: C-A-R.
C: Okay, now spell the “let” in lettuce.  W: L-E-T.
C:  Very good, now spell the “fuck” in broccoli.  W: [pause] There is no fuck in broccoli.

C: That’s what I’ve been trying to tell you!


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