Art-Fair Economics: Why Small Galleries Do Art Fairs Even When They Don’t Make Money
As the middle market shrinks, many dealers are finding they can’t afford to do fairs—but they can’t afford not to, either. Think art fairs are all about sold-out booths, comfortable shoes, and exclusive dinner invitations? Think again. For many small to mid-size galleries, fairs—like Art Basel in Basel, which opens to VIPs today—are an increasingly […]